The Countrywide Hockey League struck advertising and marketing gold when it held its first Winter Traditional in 2008. The once-a-year outside match performed on New Year’s Day has turn into the must-watch occasion of the season, earning praise from the two die-difficult and everyday hockey followers alike.
This calendar year, the NHL and NBC, the tv broadcaster for the recreation, are getting an extra stage to market the sport. The two just lately introduced a partnership to integrate the game’s broadcast with a social media marketing campaign, in a go that could gain both businesses.
“We are operating the social and broadcast integration to check the effectiveness and take a look at the knowledge,” Michael DiLorenzo, senior director of social media advertising and technique at the NHL. “It ought to grow our Fb Admirer base, since individuals must ‘like’ the website page to engage in. It also will construct a window into the celebration for individuals who may not be in front of the television.”
The thought is to get even more fans tuned in and engaged with the game, according to the social media consulting organization that is managing the marketing campaign.
Several “observe and acquire” contests will be featured prominently on the two NBC and the NHL’s Fb and Twitter web pages. Contestants that are supporters of either on Facebook or Twitter followers will have a opportunity to get both a Honda CR-Z vehicle, or excursions for four to both Universal Orlando Studios and the forthcoming 2011 NHL All-Star Sport.
Each the NHL and NBC usually are not new to this kind of social media strategies, but this is the initial time they have collaborated on one particular.
Starting December 23, NBC will commence having photograph submissions from fans of its Fb website page. Numerous of the photographs will be chosen to air in the course of the match. The community will also promote the social media campaign throughout the day foremost up to the game, these kinds of as for the duration of the Rose Bowl school soccer sport.
스포츠중계 has prepared its initial marketing Tweet for December 31. In the course of the match, the NHL might inquire fans to retweet messages and the first to reply will win a prize.
This 12 months will be the fourth installment of the Winter Classic. The Washington Capitals will consider on the Pittsburgh Penguins at Heinz Discipline, generally the house of the Nationwide Football League’s Pittsburgh Steelers. Other Winter Basic spots have provided Ralph Wilson Stadium in Orchard Park, New York, Wrigley Field in Chicago and Fenway Park in Boston.