The Countrywide Hockey League struck marketing and advertising gold when it held its initial Winter season Basic in 2008. The once-a-year out of doors game performed on New Year’s Day has turn out to be the should-watch occasion of the period, earning praise from equally die-hard and relaxed hockey enthusiasts alike.
This calendar year, the NHL and NBC, the television broadcaster for the recreation, are taking an further action to promote the recreation. The two lately announced a partnership to combine the game’s broadcast with a social media campaign, in a move that could benefit each corporations.
“We are running the social and broadcast integration to test the effectiveness and look at the data,” Michael DiLorenzo, senior director of social media advertising and technique at the NHL. “It ought to develop our Facebook Admirer base, simply because individuals have to ‘like’ the page to enjoy. It also will build a window into the event for people who might not be in front of the television.”
The concept is to get even more enthusiasts tuned in and engaged with the sport, according to the social media consulting firm that is running the marketing campaign.
A number of “observe and get” contests will be showcased prominently on the two NBC and the NHL’s Facebook and Twitter web pages. Contestants that are supporters of possibly on Fb or Twitter followers will have a likelihood to acquire either a Honda CR-Z car, or outings for 4 to each Common Orlando Studios and the upcoming 2011 NHL All-Star Sport.
Equally the NHL and NBC aren’t new to such social media strategies, but this is the first time they have collaborated on one.
Starting 스포츠중계 , NBC will start having photograph submissions from supporters of its Facebook web page. Many of the photos will be selected to air during the game. The network will also encourage the social media campaign all through the working day top up to the match, these kinds of as during the Rose Bowl university football sport.
The NHL has prepared its 1st marketing Tweet for December 31. For the duration of the recreation, the NHL could inquire enthusiasts to retweet messages and the initial to reply will get a prize.
This yr will be the fourth installment of the Winter Classic. The Washington Capitals will get on the Pittsburgh Penguins at Heinz Area, typically the house of the Nationwide Soccer League’s Pittsburgh Steelers. Other Winter Vintage locations have included Ralph Wilson Stadium in Orchard Park, New York, Wrigley Subject in Chicago and Fenway Park in Boston.